Facebook will remove fraud likes from page
While Facebook is all about connecting with one's
family, friends and colleagues, it has also evolved as a platform for a
consumer to connect with the brand or page of his or her choice. On the
face of things, the number of 'Likes' that a page or a brand garners on
Facebook, goes on to say a lot to its existing or prospective consumers,
and as the company rightly notes here, "A Like that doesn't come from someone truly interested in connecting with a Page benefits no one".
In an official post now, Facebook affirms that it will be coming down strongly on fraudulent Likes on Pages. The social networking giant opines that when a page and a fan connect on their platform, they want to ensure that the connection involves a real person with genuine interest in knowing more about, and hearing from that particular Page. "As such, we have recently increased our automated efforts to remove Likes on Pages that may have been gained by means that violate our Facebook Terms," Facebook adds further in its post titled 'Improvements To Our Site Integrity Systems'.
The survey revealed that 59 percent of all Facebook users 'liked' a particular Facebook brand or company page over a period of six months. The report says while the sheer figure should boost the brand’s morale, the connection between a user ‘liking’ a brand’s page and having some loyalty towards them is hazy. Further, the eVoc sightings confirmed that 54 percent of users, who hit the like button on the page of a particular brand selling a particular product, largely being food brands, TV shows, music, movies, and clothing, stated that they were more or less inclined to buy products from them.
In an official post now, Facebook affirms that it will be coming down strongly on fraudulent Likes on Pages. The social networking giant opines that when a page and a fan connect on their platform, they want to ensure that the connection involves a real person with genuine interest in knowing more about, and hearing from that particular Page. "As such, we have recently increased our automated efforts to remove Likes on Pages that may have been gained by means that violate our Facebook Terms," Facebook adds further in its post titled 'Improvements To Our Site Integrity Systems'.
The survey revealed that 59 percent of all Facebook users 'liked' a particular Facebook brand or company page over a period of six months. The report says while the sheer figure should boost the brand’s morale, the connection between a user ‘liking’ a brand’s page and having some loyalty towards them is hazy. Further, the eVoc sightings confirmed that 54 percent of users, who hit the like button on the page of a particular brand selling a particular product, largely being food brands, TV shows, music, movies, and clothing, stated that they were more or less inclined to buy products from them.